the protection of the marks

Marc Autret, the author of the blog BlogNot! Re has? U last Saturday a letter of setting in residence of the soci? T? “Edition Th? L? S” for contrefa? one of mark.

The soci? T? Edition Th? L? S reproaches? the administrator of the blog on? dition to have utilis? terms “Th? L? S” and “Edition Th? L? S”? titrates “words Cl? S of R? F? rencement (m? your tag and “alt” of images)” in the source code of the page.

When one types “HT? L? S” in google.fr, an article? crit by Marc Autret? criticizing the soci? T? of? does dition arrive in 3rd position on the page of R? sultat, just apr? S the site corporate.

Below the letter of setting in residence:

?

?

On Pr? sence of the m? your tag

The soci? T? of does Edition thus require? the administrator of the blog to withdraw these words Cl? S so that this article is less visible on the search engine. (the words Cl? are S of the source code of a Web page one of the many factors of visibilit? of a site in a search engine).

Apr? S v? rification? the term “Th? ” A indeed? T? ins? R? in the m? your tag of the page of the article in question.

<meta HTTP-equiv=“content-type” content=“text/HTML; charset=utf-8 " />
	<[[title]]>In connection with the Thélès editions</[[title]]>
	<meta name=“author” content=“Marc Autret” />
	<meta name=“keywords” content=“FAQ edition, 150, questions, edition, authors, contract of
	edition has account of author,theles, theles, editions theles, account of author, contract,
	contract plume, model " />
	<meta name=“description” content=““Before sending a manuscript to the editions
	Thélès, I would like to have your opinion on the serious one of this house…” “ />
	<script type=“text/Javascript”></script>

	<meta HTTP-equiv=“Content-Style-Type” content=“text/Cs” />
	<link rel=“stylesheet” type=“text/Cs” href=“http://marcautret.free.fr/include/css/global.css” />

Sur le fondement de la contrefa?on

Plusieurs soci?t?s ont d?j? ?t? condamn?es sur le fondement de la contrefa?on pour avoir utilis? la marque d’un concurrent dans les m?ta tags (voir d?cisions)

Cependant, le droit des marques r?gule l’enregistrement et l’utilisation des marques faites par des soci?t?s commerciales, or, en l’esp?ce, la maison d’?dition attaque Marc Autret dans le cadre de son activit? d’administrateur de blog.

Est-ce que le fait de r?aliser un blog sur le th?me de l’?dition et par la m?me occasion faire? la promotion de son livre peut ?tre consid?r? comme une activit? commerciale?

Dans un article ?crit le jour de la r?ception du courrier,? l’auteur du blog se d?fend et s’interroge sur le l’utilisation du fondement de la contrefa?on plut?t que celui du d?nigrement.

Ce qui est s?r c’est que je vais pas utiliser le tag “th?l?s” pour r?f?rencer cet article de peur de me retrouver sur la premi?re page de google!