the protection of the marks

The living room i-expo 2008 which will be held the 28 and May 29, 2008? carries it from Versailles? Will Paris have for HT? me principal : Public image? E-reputation: a stake strat? gic for the organizations

Will a particular zoom be effectu? on the monitoring of the image and the analysis of the R? putation? through the analysis m? dia (press? crite, Web, radio, TV) and analyze it conversations on the blogs, R? social buckets, forums…
With are Web 2.0, the Net surfers expressed on the products, the marks, the soci? T? S, leaders. How to follow its R? putation on Internet, which tools to create, which strat? gies to adopt?

Here conf? rences matter? be:

- Public image? er? putation

It is D? S at the time tr? S D? licat of speaking about public image, this too returning concept? a syst? me O? could the company exert on it a contr? the R? el. On the contrary, the concept of er? putation which is with C? ur m? me of does Web 2.0 become more appropri? because it includes a relational dimension that poss? N did not dait? cessairement that of public image. It becomes essential for very undertaken to follow its R? putation to include/understand it, analyze it, even to measure it… what requires new tools and new means.

At the time of this conf? will rence it be? tudi? the particular case of daily humdrum routine, business having been the subject of my article “to manage its R? putation on Internet“.

- Does Day before image and analyze R? sonance m? diatic: returns of exp? riences

- M? dias? HeRUE of the expansion of the num sources? ric

- Actualit? legal:
Will this session propose a panorama of the actualit? legal: right of the press on the new m? dias, marks and R? putation, R? ponses, various questions.

Information and inscription on i-expo.net

Infrormation relay? E on opinion-watch.com